Listed on the NASDAQ and ASX Light & Wonder, Inc. has announced an important one Exclusive aggregation contract with 1X2 network to help the latter roll its content for the US public.
Under the terms of the agreement, 1X2 Network’s games will be available to gamers for the first time Michigan.
The deal also marks an important entry for 1X2 Network into the dynamic U.S. market while leveraging Light & Wonder’s premium aggregation platform.
The newly signed agreement is just one of the latest in a long list of similar studio deals signed by Light & Wonder, once again demonstrating the strength of this agreement leading platform and distribution network in the American market, where it continues to deliver content that is both dynamic and immersive one of the biggest names in the industry.
1X2 Network ready to launch in the US
1X2 Network, known for its diverse content including crash games, slots, instant win games and virtual sports, is preparing to enter the US gaming scene in the near future.
Its content is the result of the hard work of its four internal studios, 1X2gaming, Iron Dog Studio, Prospect Gamingand Ad Lunam.
The decision to enter the US market will build on a successful European alliance and demonstrate the strength and potential of collaboration.
Kevin Reid, CEO of 1X2 Networkcommented on the content expansion decision and expressed their excitement to have Light & Wonder as their exclusive aggregation partner, which is expected to help them expand their lucrative relationships and leverage their strong platform for wider distribution.
Reid explained that while their work will begin in the Great Lake State, work in other states is already “well underway.”
Light & Wonder expects renewed success in Europe
We also comment on the new exclusive aggregation agreement: Steve Mayes, Director of Digital Partnerships at Light & Wonderpraised 1X2 Network’s long history, spanning two decades, “of producing sophisticated, innovative content that is wildly popular with gamers.”
Mayes also called it “great” to be able to begin rolling out 1×2 Network’s games to players in the US, who are expected to be “just as receptive as players in European markets.”
Light & Wonder focuses on developing content, hardware and systems that bring together iconic titles across locations and channels, while transforming games into immersive entertainment and delighting players with “characters and stories they can’t get enough of.”
In Januaryappointed the company Michael Marchetti to the board. Last October, ReelPlay and Light & Wonder announced a four-year extension to their current contract.
